A smart company
Smartwares® offers consumer products for anyone who wants to make smart choices.
Our ambition is to be the smartest company in consumer home products. At Smartwares®, we:
- Deliver continous improvement in sales, EBITDA and working capital
- Outpace competition by offering: outstanding category management, superior sourcing and value chain optimization
- Build on our core growth drivers: innovative products and concepts, successful roll-outs in new channels, and well-targeted consolidation & integration
- Have the people and the organization to deliver, every time: a healthy mix of thought leadership & vision, rebels & rules, and drive for action
